VIRGINIA TRAFTON FRISCHKORN - CEO/Founder of Partytrick

Award-winning former event industry professional turned startup founder. I'm using tech to leverage 15+ years of experience to transform and power the experience economy. $100M+ events produced for 20+ top global brands, previously founded four event production companies.

Archive

Oh S*! One Missing Roll of Toilet Paper Can Ruin an Entire Event

The best brand events all have one thing in common: someone handled the boring stuff.

Virginia Frischkorn

What Happens When You Stop Filling Every Hour

The value of a (mostly) empty calendar and uninterrupted thinking.

Virginia Frischkorn

You Sent the Product. But Did You Send the Story?

The *conversations* matter more than you think.

Virginia Frischkorn

A Software Company Walks Into a Food Festival...

No, this isn't the start of a joke

Virginia Frischkorn

The Waitlist Was Full. The Room Wasn't.

It turns out "I'd love to come" and actually showing up are two very different things.

Virginia Frischkorn

Behind Every "Effortless" Event Is a Group Text on Fire

The oysters got diverted. The yoga mats disappeared. The guests never knew.

Virginia Frischkorn

We measure everything except this

A thought on events, impact, and paying attention to what works.

Virginia Frischkorn

The Hidden Cost of Showing Up

On curating rooms, managing energy, and knowing when to say no

Virginia Frischkorn

The best moments don’t happen by accident

The planning, pivots, and small decisions that make connection possible

Virginia Frischkorn

Lately, everything keeps leading back to this.

On gatherings, emotional energy, and the experiences people actually want right now.

Virginia Frischkorn

It All Keeps Looping Back

What I’m noticing across cities, conversations, and everything in between

Virginia Frischkorn

Patience and Pink Suits

Some lessons you learn once. Others you learn all month long.

Virginia Frischkorn