It All Keeps Looping Back

The first of the month always feels like a reset.

And this time of year, especially spring, everything is opening up again—it feels like the right moment to step into something new.

It feels like the right time to reset this newsletter, too.

I’ve loved sharing so much of my life here over the past few years. But, I’ve been thinking more about how we all show up online right now—what we share, what we keep private, and how that’s evolving as technology continues to change. With that, I’m starting to put a few more boundaries in place to give my kids more privacy. If you’ve enjoyed following along with that part of life, I’ll still be sharing more of it over on my private Instagram.

So this next chapter will look a little different.

This next phase will lean more into this chapter of building—what I’m building, what I’m learning, and what’s taking shape behind the scenes at Partytrick—while still keeping the spirit of why I started writing these updates in the first place.

At the same time, life still looks like a mix of everything—Colorado time with my kids, a (very rainy) lacrosse tournament, a last-minute dinner with neighbors, and now New York: meetings with clients, time with friends, a few parties, and settling back into my half-city rhythm.

And across all of it—different places, different people—the same thing keeps showing up: people just want to be together.

I’ve started noticing it everywhere. Not just in real life, but online too. People aren’t posting as much content anymore; they’re posting about being together. Dinners, events, small moments that actually happened offline.

There’s a shift happening. It’s less about making things look perfect and more about actually being there. Phones down. Fewer photos. More presence.

And that’s exactly where things start to break down.

Because people want to gather more, but they don’t always know how to make it happen. There’s no lack of ideas or inspiration. What’s missing is execution.

I see it over and over again. People assume they should know how to host, so they hesitate. Or they overcomplicate it. Or they don’t do it at all.

That gap—between wanting to gather and actually making it happen—is what we’re building around at Partytrick.

Not more ideas, but helping people follow through on the ones they already have. Making it simple enough that hosting feels doable in real life, not just aspirational.

One of the things we’re starting to roll out this week is Teams, built around a simple idea: most gatherings aren’t planned alone. They happen with friends, partners, and co-hosts.

So how do you actually plan together, instead of in fragments?

What’s becoming clear

Hosting isn’t about perfection. It’s about follow-through.

The people who bring others together aren’t doing more; they’re just making it easier to say yes.

If you want to lean into this

If you’ve been wanting to have people over, don’t make it any more. Make it simpler.

Pick something easy. Decide it ahead of time. Keep it low-key. The best night I had this week was when I had pasta, salad, and neighbors in the house. That’s it.

People I’ve crossed paths with lately

One of the best parts of building this company is the people I get to meet—but it rarely happens in a straight line.

It usually starts with a loose connection. I’ll reach out to someone I know for an intro, connect with a founder for a potential partnership, and somewhere in that conversation, it shifts.

You realize you’re both going through something real. A life transition, something hard, something human.

And suddenly it’s not just about what our businesses can do together; it’s what we can actually build or support together as people.

That’s where the real connection happens.

Even this past week, I went to a breathwork session at The Altar with Corey Phelps, who’s an advisor to Partytrick. While I was in the city, I ran into Jason Robert, founder of The Hitchmen—who, fittingly, has a knack for making the right introductions—and now we’re talking about hosting events together. 

I also reconnected with the team behind The Altar, and we’re now exploring how we might collaborate more deeply. Had a really fun catch-up with Zahra and the 98 team, too—one of those nights where you end up running into old friends without planning to. CAKE x Roller Rabbit had a great event at Nine Orchard on Tuesday night, which was a fun opportunity to connect with friends. 

It all loops back on itself in a way that feels very natural—reminding me how connected this world really is, even when it doesn’t seem like it at first.

More on all of this as we build.