VTF September Newsletter

Hi,

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Happy autumn equinox (a few days late, but I am still soaking up the great energy shift). I am back in the saddle after an incredible summer and an adventure overseas with my littles and excited that soon there will be piles of leaves to jump in.

The kids and I headed to Europe in August for a truly memorable experience. We did all the things – chocolate croissants, the Eiffel Tower at night, breakfasts on balconies, cliff jumping and dips in crystal blue Mediterranean water. It really was a dream – a dream I still haven’t entirely woken up from. Traveling with kids is hard work, but it was so worth it to see the world expanding in their eyes. And, of course, while they slept, I was busy working into the midnight hours on something big… But now we are back to real life and back to school! I don’t know what I did to get so lucky, but both Elizabeth and Zach LOVE school. And somehow their schedules are even busier than mine?! Elizabeth recently turned 7 and is fully booked with ballet, gymnastics, ice skating, and art. Zach’s obsessed with golf, art, and drama class. And me? Well, I’m busy chauffeuring, naturally.

(Pictured Above: Zach enjoying the spoils of a Partytrick photoshoot.)

This month, we officially launched the Partytrick app! I hope you’ll give it a test run (links shared below), and let us know what you think! Excuse me for a minute while I geek out, but the most exciting part of the app launch (and part of the delay in getting it out there) is that we spent the summer building OUR OWN software. What does this mean? Well, now that we have proprietary software, a whole host (see what I did there?) of opportunities exists to power brands' experiential marketing efforts! We can turn any physical product into a bespoke experience. For example: Popular Company X's new cookie kit could come with original, brand-tailored content on “How to Host a Cookie Decorating Party." We can even white label and support interactive monthly book club experiences (call us, Oprah, Reese, Jenna!) - a big-time improvement over those clunky companion PDF's that book clubs use now. 

• Apple App Store

• Google Play

This fall, I am feeling really fueled by family and work. I had an extremely experimental summer (for me) that was focused on being in the moment, instead of scheduled to the hilt. And now that the kids are back in a routine, I am drawing on this change of seasons and channeling energy into the places I want to root and grow.